Selected answers from the Dumb SEO Questions G+ community.
Carlos �Charlie Bariel� Estrada: Question: When you type a company name on google so searches will display sub-catagories such as this. How does one accomplish this? Screenshot provided as example.
Ramesh Singh: These links are called sitelinks provided by Google. This is automated process where algo decide whether to show or not other important links of your site to users. These links usually category or top listing pages which get influenced by most visited pages or popular pages on your site, internal links and external sites pointing to important pages.
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?????? ????????: It's automatic generated snippets. Sometimes Google shows this kind of snippets, sometimes doesn't and I have no idea what has influence on it.
PromozSEO: You can not control sitelinks but yes, a good internal linking structure, siloing and breadcrumbs with structured data may help you to get them over time. Build an authority site and have patience.
?????? ????????: breadcrumbs are not necessary condition for sitelinks in Google's snippet
Eva G�bel: You can more or less influence these sitelinks as you can exclude less important links in your Google Webmaster Tool. Also description en title are all pulled from your website, which makes them adaptable. can help to implement things like the search bar, breadcrumbs etc. which, so Google will, will be shown in the SERPs.