Dumb SEO Questions

(Entry was posted by Patty Mantaloons on this post in the Dumb SEO Questions community on Facebook, 05/11/2017).

Bounce Rate Validatio

Scenario 1: Visitor lands on a page, reads a bit, then leaves website = bounce in GA. Scenario 2: Visitor lands on a page, subscribes to newsletter, then leaves website. How do I prevent this as being seen as a bounce in GA?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Jeremy L. Knauff: Have the subscription form send them to a thank you page. No bounce, two or more pages visited, and a little longer time on site.
  • Steve Gerencser: What he said. And people wonder why I still love thank you pages.
  • Jeremy L. Knauff: Plus it lets you track that conversion more accurately.
  • Patty Mantaloons: The scenario I picture is :Oh this page is great, I found the perfect content - oh look, I can subscribe to a newsletter! - let me just do that before I forget. Woops - where was I again? Ah, it was on a different page, I`ll check it out later...
  • Alan Bleiweiss: In other words, Google cannot judge, by bounce rate alone, what is acceptable, appropriate, or accurate in a usability / value perspective. Too many variations.
  • Alan Bleiweiss: This is why bounce rate, by itself, is not critical. It`s pogo-sticking that matters more. Search at Google. Click on result. Bounce back to Google. Click on different result. Don`t come back to Google again in that session.
  • Patty Mantaloons: Is pogo-sticking actually the colloquial term? Or is it a Bleiweissism?
  • Patty Mantaloons: On my way to steal my gf`s water--and then refill her glass once she started crying--I told her about a new term I just learned; `pogo-sticking`. Right away she said StumbleUpon must get lots of pogo-sticking. If I remember though, the pages you Stumble are embedded inside of StumbleUpon, a la Facebook, etc.
  • Patty Mantaloons: Funny, because I went out of my way to prevent the new thank you page from loading so visitors wouldn`t be pulled off course, away from their current page :o (The newsletter form is in a sidebar)
  • David Kutcher: Google Analytics has two types of events: interaction and non-interaction events. Without skewing your numbers by going to a thank you page, on submission or confirmation you can have your form send an event with interaction enabled. It will then still be 1 page, but not register the session as a bounce.
  • Patty Mantaloons: I.e., G can tell the difference between `came, puked, left` and `came, was satisfied, left` by presence of pogo-sticking.
  • Patty Mantaloons: I`m guessing that the conclusions drawn from pogo-sticking signal percentages vary by industry. E.g., insurance quote comparison sites--where it`s normal that visitors jump from site to site--compared with retail or informational pages, etc.
  • Ammon Johns: Also use something like ScrollDepth or Riveted from parsnip.io to make your tracking of single page interaction much better

View original question in the Dumb SEO Questions community on Facebook, 05/11/2017).