Why *Schema Is It Important (Semantic Mark up)*

Mohammed ALAMI originally shared:   Why *Schema Is It Important (Semantic Mark up)*

As technology leads to new ways to implement search and provide answers to queries, a “search engine” such as Bing evolves. As more people move away from entering a search in a box online, they move towards apps, voice search on mobile devices, contextual searches and so on. To provide answers in these and other environments, we become a data layer. Less of a search engine and more of an answer engine, or data engine. On a mobile device, we might provide a direct answer to a query. In an app we may provide data as part of an overall experience within the app.? Mark It Up