Dumb SEO Questions

(Entry was posted by Sthembiso Nkosi on this post in the Dumb SEO Questions community on Facebook, 05/16/2014).

I have been requested to give a quote for SEO Services, how should i structure my quote for the services?

Hello SEO Community

Can you help me?

I have been requested to give a quote for SEO Services from a University, i do not know how to go about it since this will be my first big client.

Where should i start?
How should i structure my quote for the services?

The Universitey wants to increase its rank on google for certain keywords.?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Sthembiso Nkosi: Hello SEO Community

    Can you help me?

    I have been requested to give a quote for SEO Services from a University, i do not know how to go about it since this will be my first big client.

    Where should i start?
    How should i structure my quote for the services?

    The Universitey wants to increase its rank on google for certain keywords.
  • RACHIT GUPTA: Hi,

    I would like to suggest you to get clients requirement and understand them first, because it is major part and also will help you for creating better Quote and pricing. If you are interested, i can help you. contact me. Thanks
  • Sthembiso Nkosi: Thanks for the response. They want to increase their rank on Google for certain keywords.
  • Iblis Bane: Hi +Sthembiso Nkosi. ; There are a number of different ways of doing it. ; One is to base it on an hourly cost according to how long each component of whatever you plan on doing for them will take. ;

    So, if one of your services for them is, for example, creating relevant content on a monthly basis, figure out how long it will take to write and add the content, and charge according to the number of hours of effort it will require on your side.

    You don't have to bill hourly, but knowing how long something will take gives you a baseline to work from in determining prices for various services.
  • RACHIT GUPTA: Please see keywords competition and keywords trend. As per current scenario its not possible to get on top with in 2/3 months for all keywords. So, i would suggest you to recommend long term keywords according its location based, as this would helps to get relevant traffic as well as potential customers.
  • Hamlet Arias: I have had this issue in the past. I typically use SEO as one part of my marketing campaign and opens the door to web design projects. What I have found (at least with small businesses) is that often times they Don understand the details but they understand ROI. So I first set realistic expectations and then quote a monthly fee that is based on # of keywords. Because to bill by hour, you both lose. I hope this helps.
  • Tim Capper: How do you usually quote. +Sthembiso Nkosi ;

    FYI: I never promise or quote on keywords - I tend to quote on traffic, conversions and what the specific companies goals are.

    I think you also need to educate them a little on keywords and search, different regional searches based on IP, personalised search and of course logged in search results.

    Back to the matter in hand.

    You obviously have an idea, what you need to do, to improve rankings - work out the hours that you will need and put a figure to it. Then bundle that into a monthly figure.

    I would also not agree to any Keywords that you cannot have landing pages created and content created for that search term. And agree that they get a copywriter in or cover that in your costs.

    No point trying to rank for a keyword if they think it happens by magic.

    FYI: I was a KES boy.
  • Sthembiso Nkosi: Thank you fellow optimizers. Great tips and advice! I will apply some of your advice. Thanks a 'million searches'.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:06:52 into the YouTube video: https://dumbseoquestions.com/q/i_have_been_requested_to_give_a_quote_for_seo_services_how_should_i_structure_my_quote_for_the_services +Sthembiso Nkosi

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View original question in the Dumb SEO Questions community on Facebook, 05/16/2014).

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