Dumb SEO Questions

(Entry was posted by David Sabot on this post in the Dumb SEO Questions community on Facebook, 05/17/2014).

Question regarding repurposing an old blog article

Question regarding repurposing an old blog article.  Let`s say I have a blog article we wrote from 2012 that we want to refresh.  Would it be best to edit the original article and publish with todays date, or copy the original article, refresh it and publish new.  Seems like we would have duplicate content in the 2nd scenario.?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • David Sabot: Question regarding repurposing an old blog article.  ;Let's say I have a blog article we wrote from 2012 that we want to refresh.  ;Would it be best to edit the original article and publish with todays date, or copy the original article, refresh it and publish new.  ;Seems like we would have duplicate content in the 2nd scenario.
  • Danielle Murdoch: I noticed Hacker News did this the other day, they updated an old post with a video and added the note : post updated with new video.  ;Instead of having duplicating the content again. I thought It was a nice way to do it. ;
  • Devin Peterson: I would just add to the article with the new information, clarifying which parts are new/updates. If you want to remove sections maybe consider using strikethroughs or something similar, sometimes I have the outdated section 'hidden' but the user can click a link to show what was removed. Obviously keep the same url, but consider improving meta info.
  • Brian Swanick: I'd go with +Devin Peterson ;on this one, from a UX perspective, I would want to know that it's been updated, so any noticeable note would do (if not, I might bounce with a 2012 date) and from a search perspective, dupe content is better left un-tested.

    You could also update it and perhaps use rel=canonical for the new article. I don't like getting too liberal with it tho, personal preference.
  • David Sabot: +Brian Swanick ;Thanks for the insight.  ;My thought was that by refreshing the content and changing the publish date in Wordpress I would force the article to the top of our "recent blog posts" thereby taking a 2-3 year old article and making it new again, with no duplicate content issues.
  • Brian Swanick: Ahhhh, yes. I actually just tested that in WP and it worked just fine. My recent posts updated when I changed the post date.

    As long as the date isn't in the URL it will function like mine did. And I don't think it would rewrite the URL in any case--but just letting you know I did not have a date in my URL I tested.
  • David Sabot: +Brian Swanick ;cool thanks for checking.  ;I've read a ton about re purposing blog content, but nobody ever really went through the housekeeping side of doing it.  ;In any event, thanks for chiming in.  ;Hope all is well.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:22:24 into the YouTube video: https://dumbseoquestions.com/q/question_regarding_repurposing_an_old_blog_article +David Sabot

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View original question in the Dumb SEO Questions community on Facebook, 05/17/2014).

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