Dumb SEO Questions

(Entry was posted by Sudhir Mantena on this post in the Dumb SEO Questions community on Facebook, 05/28/2014).

Why link shorteners hurt the user experience and destroy the Web?

Came across this strong argument against usage of link shortners. Seems convincing but have a question. Hope someone here could answer that.
- Bitly custom shortener does a 301 instead of 302.

I do see that all the likes, +1s for the short link now pass to the long URL. But does it also pass the entire seo value as well? ? Why link shorteners hurt the user experience and destroy the Web
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Sudhir Mantena: Came across this strong argument against usage of link shortners. Seems convincing but have a question. Hope someone here could answer that.
    - Bitly custom shortener does a 301 instead of 302.

    I do see that all the likes, +1s for the short link now pass to the long URL. But does it also pass the entire seo value as well? 
  • Bret Carmichael: I'm unaware of any SEO problem with URL shorteners. The true problem is link rot. "Personalized" shorteners spring-up and disappear all the time. When they disappear, all the links are made dead: rotten. Google, Twitter, Facebook, etc. all use shorteners. 
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:02:43 into the YouTube video: https://dumbseoquestions.com/q/why_link_shorteners_hurt_the_user_experience_and_destroy_the_web +Sudhir Mantena

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View original question in the Dumb SEO Questions community on Facebook, 05/28/2014).

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