Why Chasing the Algorithm Matters More Than Ever

A great article from +Micah Fisher-Kirshner. Google frequently stated that webmasters shouldn`t chase the algo and only build great content. But how would an SEO do the job without looking at the algo? 

The value of data and making connections is only increasing over time and at the speed of which technology changes, the more one continues to refuse to chase algorithms, the faster you will fall behind the data marketers your competitors are using is another similar example of why using big data properly matters) to win in the SERPs.

There are many more questions answered in the article and there are even more to ask. To me every sub-heading could be a huge blog post on its own. The subjects that Micah combined in this article are so huge that it is a little bit too much and Micah really did a great job on embedding them in the overall story. I love reading an article that keeps me re-thinking things. And my small mind only picked out the quote above.