(Entry was posted by Hyderali Shaikh on this post in the Dumb SEO Questions community on Facebook, 07/07/2013).

Reputation Management strategies.

One of my client is in share market & he is renowned person in this business but due to some misconception his name been dragged into media & therefore if we search for his name or his company name on google we see his on 1st positon but after that all the results are from news site who had written false thing about him. These results we can see on 2nd & even on 3rd page also.

This thing happened last month only but still google is displaying those results. Now, he gets pissed off & want us to help him.

I know we can`t do anything on third party site but how do I make sure that all those results can atleast get down to atleast 2nd or 3rd page?

I`m looking for some kind of strategies from you guys if you have worked on this kind of work before. I was thinking of creating blogs, facebook page stuff like this.

Please suggest some more.

Thanks in advance.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Taurus Media: +Hyderali Shaikh You should consider doing the following:
1. Check which websites other than these news websites which are ranking for the term.
2. Try and boost these websites (other than news websites) through link building and social media.
3. Create articles on the client website around that term and promote them.

In a nutshell, the objective should be to remove the news websites from ranking by promoting the other websites.
Taurus Media: Promoting own website alone may not suffice since your website is competing with multiple news websites. Your website may atmost appear 2 or maximum 3 times for the keyword. You need to fill in the remaining spots by getting other websites rank on the term. You can create articles and post them on some site targeting the negative keywords. This way you get the news sites out of the top results.
Tim Capper: Ok, so they are for a) His name b) Company name

First step : create as many social profiles as possible for both His Name and Company Name

Second step : Explore legal options - if he has been "slandered" then the sites that published this are liable as the publisher - file DMCA and legal contact to sites publishing the content for removal - as the publisher thay cannot hide behind someone posting something slanderous on their site.

Thrird Step : Find friendly sites that will publish news, interview of both client name and company name.

View original question in the Dumb SEO Questions community on Facebook, 07/07/2013).

Reputation Management strategies.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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