Dumb SEO Questions

(Entry was posted by Zia Ul Haq Abdul Azeez on this post in the Dumb SEO Questions community on Facebook, 10/05/2017).

Why build a "landing page" when you have a service page?

Why build a "landing page" when you have a service page (SEO, PPC pages) entitled to serve the customer with content and a call action button on the website? Isn`t this your landing page?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Alan Bleiweiss: If you are referring to PPC ad landing pages, the true answer can only come from proper A/B split testing. Landing pages that are highly focused, can help keep the visitor thinking about achieving an intended goal, yet can also be too limiting for some visitor needs. So A/B split testing can help determine which is best for each situation.

View original question in the Dumb SEO Questions community on Facebook, 10/05/2017).