Business name with apostrophe

Hello. I set up my biz with the name Addi`d Value - as my name is shortened to Addi. It made sense. But for SEO, if someone puts in Addid Value without the apostrophe, my pages don`t rank. Does anyone have any tips on how to address this? I`ve searched for answers but can`t find anything. All help is very gratefully received. Thank you! Addi