(Entry was posted by Jay Le Boutillier on this post in the Dumb SEO Questions community on Facebook, 06/16/2015).

What is UTM?

What is UTM?
How to helpful for Online marking?

This question begins at 00:09:21 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:09:21

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Jay Le Boutillier: What is UTM?
How to helpful for Online marking?
Tony “Tiggerito” McCreath: It stands for Urchin Tracking Module. Urchin was the original name for Google Analytics.

UTM is mostly seen in relation to Google Analytics supported tracking parameters in URLs. This will show how they are created:

https://support.google.com/analytics/answer/1033867?hl=en
Tony “Tiggerito” McCreath: Oh, it helps by letting you track clicks from places like email newsletters, documents etc. Thus giving you more information to see whats happening. If a Newsletter causes no sales then you can sack the copywriter, thus saving money and making a higher profit.

View original question in the Dumb SEO Questions community on Facebook, 06/16/2015).