(Entry was posted by Michelle Dear on this post in the Dumb SEO Questions community on Facebook, 06/13/2015).

Google Now On Tap Finds In-App Answers

So, my question to you is this:

In order to drive the cross application and application to web actions, context is required--not keywords. Therefore, is our new main focus context in content as opposed to keywords? Both have been our focus, because they are symbiotic. But now, it appears that with respect to mobile and apps, content context takes the lead? Thoughts? Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly

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Michelle Dear: So, my question to you is this:

In order to drive the cross application and application to web actions, context is required--not keywords. Therefore, is our new main focus context in content as opposed to keywords? Both have been our focus, because they are symbiotic. But now, it appears that with respect to mobile and apps, content context takes the lead? Thoughts?