Social Shares and Inbound Links

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Edwin Jonk: And of course there is correlation
  
  The bottom line to SEO and SMO is the same. Focus on people who are online. The difference is the channel: search engines or social media. ;
  
  IMO of course there is a correlation between radio and tv......... ;-)
• 
  AJ Kohn: Social Shares and Links Correlation Data
  
  My random sample of 10,000 posts found an overall positive correlation of 0.62 which indicates a fairly strong correlation between shares and links. This was slightly greater than the previous studies have found though I should say again that the data set I used was relatively small.
  
  Good research here by +Steve Rayson. However, I think there's an assumption here that is actually revealed in the findings. We share and link for different reasons. ;
  
  What this research proves, in many ways, is that racking up shares may not lead to search success. Shares have to be followed by links. And that has everything to do with the quality of that content. I kind of hate the word quality here but it's the best proxy I have right now.
  
  Shares give you the opportunity, the content then has to be strong enough so creators will reference it in the future.
  
  #seo  ; #social  ; ;