What is the best practise of SEO for Media Files?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Steven Ciccantelli: I had a jingle made for my company.I am waiting for the video but for SEO value are there any places I could share just the audio portion?
  Once I have the complete package I was just going to upload to YouTube.
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  Jim Munro: I think YouTube is like putting up a billboard in Antartica, Steven. It can be tremendously effective providing people get to see your offering.
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  Jim Munro: You can share audio on Soundcloud but I'm not sure of the value vs effort.
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  Steven Ciccantelli: +Jim Munro thank you as usual.
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  Tim Capper: Also embed it onto your site and markup with schema - no ideas as to where to market audio
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  Steven Ciccantelli: +Tim Capper thank you as well . Unfortunately this month I will have too much time.But on the brighter side maybe I can jingle viral and gain some .education or .gov links....Perhaps the Naval Academy picks it up and I get rewarded handsomely.
  +Jim Munro I will try sound cloud as suggested it will only cost me a little time which I have plenty to invest.
  
  
  
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:06:31 into the YouTube video: https://dumbseoquestions.com/q/what_is_the_best_practise_of_seo_for_media_files +Steven Ciccantelli
  
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