I have a request from a client, not sure how to go about it

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Sthembiso Nkosi: Hi Communiy!
  
  I have a request from a client, not sure how to go about it.
  
  The clients homepage (www.exapmle.com) i already ranked 1st for a particular keyword.
  
  But they want to increase the ranking of a section (www.example.com/page/page2/page3.aspx ) of their website for other keywords?
  
  By the way this is a large website.
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:43:45 into the YouTube video: https://dumbseoquestions.com/q/i_have_a_request_from_a_client_not_sure_how_to_go_about_it +Sthembiso Nkosi
  
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  Pau Lica: Make sure the page has in-depth content and a very good on-page optimization. Then, of course, it needs some good backlinks. If the on-page optimization is done properly, it won't need many.