A Question about duplicate content and geo-targetting

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Matt Raynes: Hello group, I've always assumed that duplicate content on web pages on different websites is poor practise. So, if I have 4 different URLs across 4 different countries each with the same brand identity and each URL is set-up in webmaster tools geo-targetting each specific country does it matter that copy across the websites are duplicated?  ;If so, has anyone any further information that elaborates on this point?
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  Edwin Jonk: I assume you are talking about ccTLD's and you have set up hreflang. Then it wouldn't be a problem. However localization is much more then serving the same content across multiple ccTLD's. ;
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  Evgenii Neumerzhitckii: Good question. I would like to know the answer as well. We have two versions of the site: for Australia and New Zealand. On .au and .nz domains. Both in English. If we publish exactly the same article on both, will both be viewed as originals in their respective locations? Or will one be treated as a duplicate of the other and lowered in page rank?
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  Edwin Jonk: +Evgenii Neumerzhitckii ;if you use the hrefland, Google will "swap" the .com.au for co.nz for searches on ;
  https://www.google.co.nz/
  Or vice versa. Google will "swap" the co.nz for .com.au for searches on ;
  https://www.google.com.au/
  
  Therefore they are not considered duplicates. On they other hand, if the New Zealand landing page has more content, it can happen that the .co.nz will be served on .com.au. Frequently it happens in combination where hreflang isn't being used as recommended. For example, they aren't bi-directional or only the homepage was set up with hreflang.
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  Evgenii Neumerzhitckii: +Edwin Jonk thank you so much! I did not know about that. 
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:01:49 into the YouTube video: https://dumbseoquestions.com/q/a_question_about_duplicate_content_and_geotargetting +Matt Raynes
  
  The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on. ;
  
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