What is Search Experience Optimization?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  arathymol t p: Hi, ;
  
  What is Search Experience Optimization (SXO)?
  
  Thanks in Advance
• 
  Martino Mosna: just another buzzword :)
• 
  Geoff Smith: Basically SEO, but a fancier word. You could say it's part of SEO Nowadays
• 
  Tony “Tiggerito” McCreath: UX+XD+CX+SEO...Maybe!
• 
  Martino Mosna: +Tony McCreath ;> UX+XD+CX+SEO
  
  UX+XD+CX+AC/DC+ᶘ ᵒᴥᵒᶅ+SEO
  ^
  fixed
• 
  Jim Munro: SXO has been occasionally put forward for years but I don't think it will ever catch on because it sounds more like an accusation than a profession. ;
  
  SXO sounds dubious. SXY would more aptly describe our role but nobody can think of a useful word for the 3rd letter. :)