Modern SEO, Technical, Creative, and Strategic Thinking

Micah Fisher-Kirshner originally shared: A lot of SEOs have already talked about this great response to why it is important to be technical with SEO, so I`m going to go a bit broader on this: You need to be able to be both technical and creative in any work skill To stay competitive, one has to become a pi-shaped person (expanding out from the T-shaped marketer) that can understand both sides of a qualitative and quantitative mindset as technology progresses and raises the bar for all workers. There`s a reason why Engineers whom get MBAs and go into management can make so much more money: The ability to broach both ends of the spectrum and translate something from the technical end to creative and back is a huge value add to any company. In no way am I saying you have to be great on both sides, only that you can handle yourself solidly and not fall behind. Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday