Optimizing content for mobile

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Phil Haigh: Hi,
  
  Are there any factors to consider that make a headline to a piece more successful in the search engine results on mobile devices in particular?
  
  Thanks
• 
  Suraj Gadage: +Phil Haigh ;The difference between search done on a desktop and mobile device is the search behavior. It's important to understand the behavior of mobile searchers and how they perform searches. Armed with that research, you can start crafting headlines and copy that reflect these needs.
  
  On mobile search results, page titles are the first things that mobile searchers evaluate when searching on their phone. The closer you can match your titles to their search queries, the higher your content will rank.
  
  Hope this helps!
   ;