I’m re-building a website based on the current site that did not have an SEO strategy but is ranking. What do I do with the keywords the site is currently ranking for vs. the focus keywords that are new that I’m building in to not hurt it’s ranking? Not sure if I’m asking this right. The pages are already ranking. Some of the keywords they are ranking for are not most relevant. Some of the content needs to be edited but I want to preserve the rankings.