Hi all - any help on this would be much appreciated. Cannot seem to find a straight answer anywhere on the web - which makes me think it may be a "dumb SEO question".
When doing keyword research, do you always base your keyword difficulty (KD) on the U.S. database? Even if targeting another country`s audience?
There are many keywords with a high KD on the U.S. databases but with very "easy" difficulty levels when other countries are selected - say Australia (where I am from).
What does this mean? I`m guessing I can`t just go ahead and target a keyword that has a low difficulty in Australia (and high in the U.S.) and then expect to rank for all the Aussies that search that term? Are these false positives?