How do I avoid competing against myself?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Christine Hansen: Besides the same text running through all county pages, you could look at county-specific content, like: - A photo that clearly shows a known place clients in that area instantly relates to- County and area mentions in the content (perhaps emphasizing on areas the company wants more clients from)- Outlining typical client(s), perhaps emphasizing specific services (that the company wants more of in that area)- Client testimonials from that specific county- Photos of jobs done (various types of clients from various areas within the county)- Google map of that specific county
  
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  Daniel Wood: Christine Hansen thanks a lot for your reply, that makes sense. But what about the main service page that the navigation bar links to, that isn`t location specific? When, for example, someone searches for `window cleaning` while in the Norfolk area, will this main page then be competing with/interfer with my location specific page w/ keyword `window cleaning Norfolk`?
  
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  Christine Hansen: Daniel Wood Each page is actually a landing page. If someone is looking for window cleaning in Norfolk and you have that page, eg. "window-cleaning-norfolk", you would (if competition is not too stiff) get included in their SERP - They might even get two choices, your main page or you main service page. You are worrying way too much about something that does not exist. And especially not in your case - largely it really doesn`t matter what page of your site they land on because your site`s number of pages is fairly small and you have built an easy-to-understand menu at the top of your site (this compared to hundreds of pages of an ecom site with lots of clusters and subclusters).
  
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  Christine Hansen: Daniel Wood With the list above you can make each page unique for the county if you are too worried about what Google would represent in SERP. But... I would include the list of county-specific content solely for marketing and client service purposes and not because of Google. Hopefully, each client would `feel at home` with my county-specific content.
  
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  Daniel Wood: Christine Hansen thanks a lot for taking the time to answer this. I really appreciate it. I have done some limited reading on keyword cannabilsation, would this not apply to this scenario? Or does it not apply because it would only be 2 pages potentially with this issue?
  
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  Christine Hansen: Daniel Wood Cannibalism does not exist - if it did, all pages would conflict/get eaten up by the use of the word "the".
  
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