Dumb SEO Questions

(Entry was posted by Cara Martner on this post in the Dumb SEO Questions community on Facebook, 03/16/2016).

Telling Google to group some pages together

For the sake of argument let`s say you have a company website and the name of the company doesn`t directly relate to what someone might search for when looking to hire this type of service.

If someone has heard of the company through word of mouth and types the name flat out in the google search bar, the website is the first in the search but does not have any indexed sites listed underneath, , a few unrelated other sites show below it, and a few more related accounts continue on page two.

If that same person would have typed "company name" it populates the home page with the subpage descriptions below it.

Is there some way to get Google to group these pages together when someone does a straight search without the quotations?

I couldn`t think of how to best search for this, if there`s a quick resource someone can link me to that would be much appreciated!
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Cara Martner: For the sake of argument let's say you have a company website and the name of the company doesn't directly relate to what someone might search for when looking to hire this type of service.

    If someone has heard of the company through word of mouth and types the name flat out in the google search bar, the website is the first in the search but does not have any indexed sites listed underneath,, a few unrelated other sites show below it, and a few more related accounts continue on page two.

    If that same person would have typed "company name" it populates the home page with the subpage descriptions below it.

    Is there some way to get Google to group these pages together when someone does a straight search without the quotations?

    I couldn't think of how to best search for this, if there's a quick resource someone can link me to that would be much appreciated!
  • Tim Capper: There is no way, Google decides what the most popular pages are to display as sitelinks and also differs them based on user behavior.

    A good site structure  ;/ architecture would normally have your top line categories displayed.

    You can't recommend, google decides. You can however remove / demote a sitelink via search console.

    https://support.google.com/webmasters/answer/47334?hl=en

View original question in the Dumb SEO Questions community on Facebook, 03/16/2016).