(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, 03/17/2016).

How Google’s RankBrain is Transforming the SEO Landscape

" I don’t think there is static or even semi-static “list” of ranking signals any longer, and I don’t believe that RankBrain is actually a signal per se; rather, I believe it is the mechanism that defines what is and isn’t a signal for any given query. The “list” of signals is being assembled and weighted for each query based on a huge number of personalization factors (location, search history, natural language analysis, etc.) I think it is likely that this is being done on the fly, though Google claims RankBrain is run offline on older query sets. "

http://www.vudumarketing.com/googles-rankbrain-transforming-seo-landscape/ How Google’s RankBrain is Transforming the SEO Landscape | VUDU Marketing

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Edwin Jonk: " I don’t think there is static or even semi-static “list” of ranking signals any longer, and I don’t believe that RankBrain is actually a signal per se; rather, I believe it is the mechanism that defines what is and isn’t a signal for any given query. The “list” of signals is being assembled and weighted for each query based on a huge number of personalization factors (location, search history, natural language analysis, etc.) I think it is likely that this is being done on the fly, though Google claims RankBrain is run offline on older query sets. "

http://www.vudumarketing.com/googles-rankbrain-transforming-seo-landscape/