Should I go with Google adwords or facebook campaign?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Ujjwal Kumar: I have a new client which sells camera and camera accessories. I have limited budget. Should I go with Google adwords or facebook campaign? Please suggest  ; #facebookmarketing  ; #adwords  ;
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  Luke Chaffey: Both if possible, but perhaps you could try out Google PLA's?
  
  I guess it does depend on what they're going after.
  Brand awareness? Conversions?
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  Ujjwal Kumar: +Luke Chaffey ;Thanks for your reply. Client is looking for conversion. Also they need some reasons before choosing between ;one of them
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  Luke Chaffey: Well I'd probably go more so for AdWords and looking at using Google Adwords PLA's extension.
  
  You could try retargeting to users who don't end up making the final steps of a purchase, or that look at specific products.
  
  Or even consider retargeting to users that make purchases? (To possibly make a repeat sale). 
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  Ujjwal Kumar: +Luke Chaffey ; Thanks :)
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  Luke Chaffey: No worries, wouldn't mind hearing what others think. 
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  Collin Davis: If it conversions, then definitely Google adwords. Reason being, you know that the client coming in via the keyword has an intention of making a purchase. This won't necessarily hold true of someone who you are trying to get via Facebook.
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  Mike Cooke: I have had experience in this area, i know google adwords can be expensive with some of the terms and the larger companies have decent budgets. I would reccomend for a smaller modest budget try facebook and use google insights to look at what areas get the most search terms for cameras and geo target facebook to those areas. +Collin Davis ;is right the best conversions are really within google adwords however the learning curve for conversions could mean a bit of wasted funds... ;