Dumb SEO Questions

(Entry was posted by Lesley Deefholts on this post in the Dumb SEO Questions community on Facebook, Saturday, December 13, 2014).

Nothing I enter into search will find my business.

Hi, read reams about creating page titles in your website - thought i had done it correctly but seems no string i enter into the search will find my business - don`t know what i am doing wrong - any wise birds out there who can help without being over technical?  please??

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Lesley Deefholts: Hi, read reams about creating page titles in your website - thought i had done it correctly but seems no string i enter into the search will find my business - don't know what i am doing wrong - any wise birds out there who can help without being over technical?  ;please?
  • Greg Baka: It will help us to know the URL and one or two of the keyword phrases you wish to be ranked for. Be sure to type your URL so it doesn't activate a link, like this mysite(dot)com
  • Lesley Deefholts: Hi Greg, thanks for reply.  ;URL www.mutznutzmogznmore(dot)com.  ;my eshop, keywords like pet shop, pet store, northampton, or even dog bowls, dog accessories northampton or similar.
  • Greg Baka: This one is easy to diagnose, and not too hard to fix. I'm in the US and googled "pet shop northampton england" - your site appeared near the top of the second page. That is a pretty good start! (how old is your site?)

    Basically you have some Technical SEO problems, and some Local SEO problems. First the Technical SEO problems...

    1) your meta Title is lame. It's just "brand name : home" it needs to be both more descriptive (for google) and more enticing (so customers want to click it). Change it to something like "Pet Supply Shop in Northampton | Unique brands" (use about 45 characters) This tells both customers and google what you are and where you are.

    2) your meta Description is a little better, but still weak. Add "Northampton" to your description. Make the language compelling to potential customers - this is the bit of text that appears below your title on the Google search result. So do not just repeat your title, instead expand on it (use about 155 characters)

    3) delete the meta Keywords tag - Google no longer uses it. It may be a small negative signal.

    If you do a google search like I did, then look through the results for the Bruno's Pets, you will see how they wrote their Title and Description nicely to include the right keywords and still be compelling for a searcher to click.

    Fixing these 3 technical issues will help a lot. ; Then get some help with your Local SEO. Fixing your Local issues will get you to show up in the map results, and appear better in the general search results.
    *My sites do not have a local focus, so I do not know the Local SEO tricks. But I do know that is a specialized service, and that it does NOT mean hire an SEO service that is literally local (across town).

    Good luck + ;
  • Greg Baka: One additional tip: Since you are in the UK, but using a .com URL, you will want to declare in Google Webmaster Tools that your site's focus location is the UK. Also won't hurt to put the words "UK" or "England" somewhere in the homepage text, or the description or title.
  • Lesley Deefholts: Hi Greg

    You're a good man, will try it.

    Lesley
  • Lesley Deefholts: To Jim Munro, Tim Capper, did not get the other gentleman`s name - thank you so much. Your comments are invaluable. I will begin corrections immediately. Tim is absolutely correct in that I kept making changes to see what would work to the point that none of it made sense to me any more - company name is mutz, nutz, mogz & more, the strap line is The Pet Emporium ... naturally, however, most businesses refer to us as The Pet Emporium, customers refer to us as mutz etc. I think the un-named gent was also correct in that i was trying to be memorable instead of just found!. Thank you again guys, this novice has learnt a little bit more.

View original question in the Dumb SEO Questions community on G+, Saturday, December 13, 2014).

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