Google Shopping is 100% sponsored, which to me means 100% paid search

Buy Now in Google Shopping

Google Shopping is 100% sponsored, which to me means 100% paid search.

And now Google is testing a buy now button which means:

Merchants would still handle all of the logistics of selling and shipping, but the buy button would aim to keep users in the Google Shopping environment rather than leading them directly to merchants’ sites to buy a product. Micah Fisher-Kirshner originally shared:   Wonder what kind of Anti-Trust issues this could entail?? Google Shopping May Go Deeper Into Ecommerce With "Buy Now" Button To Challenge Amazon Marketing Land Google is reportedly floating the idea of a "Buy Now" button and two-day shipping program.