Launching a new site.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Matt Staton: IN NEED OF SOME HELP.
  
  So I'm launching a new project at www.ToothFairyontheShelf dot com
  
  Right now, it's a "coming soon" site and was increasing it's ranking nicely...and even held the #1 position for a few days for the keywords "tooth fairy on the shelf" and "the tooth fairy on the shelf"....and then it's nowhere to be found on Google
  
  It's still indexed.  ;See:  ;http://goo.gl/k5QdtU
  
  There was another domain that was used as a "dev server" that was inadvertently indexed.  ;This was caught early...before we got slapped or sandboxed...whatever.  ;I did a 301 redirect and even a change of address too.  ;(Stupid mistake...ugh)  ;That domain was vara99 dot com It's not indexed anymore.  ;See:  ;http://goo.gl/RRsJzl
  
  Think it's just sandboxed and once we launch the new site with more pages and content, it'll recover?
  
  Any thoughts or ideas you have on making it recover faster are greatly appreciated.  ;Thanks! ;
• 
  Rajeshwar Reddy: I think your previous issue with vara99 is resolved. For your website to recover faster, you should not loose back links to old pages. If the new url structure remains the same as old one including any extensions like .php, you are good. You can just 301 the removed pages of old website to appropriate page in new website. If you perviously had extensions and you did away with it, you should use a combination of mod rewrite and 301s.
• 
  Matt Staton: +Rajeshwar Reddy Thanks! Doing all of the above. Still waiting on +Google Webmasters