Keywords which are generating leads

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Yogesh Dhawan: Guys, I really need your help.
  
  I am working for a big national company. They want to know the keywords which are generating leads from both SEO and Adwords.
  
  Suppose they get a lead from "John" they want to know where it comes from and which keyword john typed while searching which generated the lead?
  
  How can i find that out?
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  Marta Gryszko: The first thing is you need to set some goals in Google Analytics. Have you already done it?
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  Yogesh Dhawan: Yes, it tells me the number of enquiries from each platform but nothing else. ;
  
  What i need is that when i get a contact form, the keyword should also come with the contact form which customer typed when searching.
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  James Maabadi: Sounds like you'll need to setup Goals in Analytics.  ;This is usually done by tracking the 'thank you' URL page after your form submission.
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  Federico Sasso: Analytics traffic is anonymized by design, no way you can get it out of the platform alone.
  
  For traffic coming from AdWord, you might be able to save the keyword along with your lead datum if you don't use auto-tagging and modify your backend code to handle within your server session the keyword read from utm_keyword on the landing page, but better check first if you are not violating Analytics/AdWords terms of service.
  
  For traffic coming from organic search, you also miss that bit of information which is the keyword.
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:28:35 into the YouTube video: https://dumbseoquestions.com/q/keywords_which_are_generating_leads +Yogesh Dhawan
  
  The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on.
  
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  Steven “abraxi-taxi” Ciccantelli: +Yogesh Dhawan​ I use a free version of +SEMrush​ and it tracks keywords also +Positionly​ may do the same.I am sure that there are many free and paid options you can check out.
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  SEMrush: +Steven Ciccantelli ;Thank you for the mention, Steven! ;)