Dumb SEO Questions

(Entry was posted by Neil Kenneth Riley on this post in the Dumb SEO Questions community on Facebook, 10/18/2015).

Can anybody spot anything that I`m doing wrong?

Hi all, New to the community and new to SEO.
I have a genuinely frustrating question.

I`m a self taught web designer just for fun. I`ve never really bothered focusing on SEO too much but a personal/hobby site I`ve built is confusing me as I have tried to put some effort into it.

The effort being:
1/ Minified as much HTML, CSS, Javascript as I can.
2/ CDN used, with great page speed/Yslow scores.
3/ Images all optimised/compressed.
4/ Schema markup used.
5/ Meta for twitter/facebook.
6/ Content written naturally.
7/ Mobile device friendly design (Responsive) with great scores from pagespeed insights.

In googles webmaster tools search analytics, the average `Position` in SERPS is around 30! So page 3 average in SERPS?

I guess my question is: Can anybody spot anything that I`m doing wrong? Or anything I should/shouldn`t be doing? 

The site in question: wwwDOTcorradog60DOTcoDOTuk 

I appreciate it`s not the typical marketing, sales, or brand type website. But it`s a website none the less which seems to be struggling, and I think the question I have is relevant because any help I seem to come across as far as markup, recommendations etc always seem to be targeted at branded sites, blogs, or business/sales type websites.

I`d be interested to know peoples thoughts simply to see if it helps the millions of other `small` website owners like myself.

Thanks, Neil.
This question begins at 00:45:54 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:45:54
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Neil Kenneth Riley: Hi all, New to the community and new to SEO.
    I have a genuinely frustrating question.

    I'm a self taught web designer just for fun. I've never really bothered focusing on SEO too much but a personal/hobby site I've built is confusing me as I have tried to put some effort into it.

    The effort being:
    1/ Minified as much HTML, CSS, Javascript as I can.
    2/ CDN used, with great page speed/Yslow scores.
    3/ Images all optimised/compressed.
    4/ Schema markup used.
    5/ Meta for twitter/facebook.
    6/ Content written naturally.
    7/ Mobile device friendly design (Responsive) with great scores from pagespeed insights.

    In googles webmaster tools search analytics, the average 'Position' in SERPS is around 30! So page 3 average in SERPS?

    I guess my question is: Can anybody spot anything that I'm doing wrong? Or anything I should/shouldn't be doing? ;

    The site in question: www[DOT]corradog60[DOT]co[DOT]uk ;

    I appreciate it's not the typical marketing, sales, or brand type website. But it's a website none the less which seems to be struggling, and I think the question I have is relevant because any help I seem to come across as far as markup, recommendations etc always seem to be targeted at branded sites, blogs, or business/sales type websites.

    I'd be interested to know peoples thoughts simply to see if it helps the millions of other 'small' website owners like myself.

    Thanks, Neil.
  • Edwin Jonk: +Neil Kenneth Riley ;Please disable links to your site when describing issues or responding to requests for your URL.

    Text links are fine, like ;
    www(dot)corradog60(dot)co(dot)uk/
  • Sam “H” Mah: SEO is slow. ; Dream does not build within a week. To have a user-friendly website is one thing, your next step is to connect your users in social media, then offsite, you do countless self-promotions about your business. ; ; For this, It's take mountains of effort and time to build a business. ; You are just started taking a first walk.
  • Dave Elliott: what keywords are you trying to rank for?

    If for example its "Volkswagen Corrado G60." then you are up against the likes of auto trader, wikipedia, parkers and massive sites like that(you were 16th by the way when i searched for this, which is pretty surprising, good work!) so you will never ever get #1 (well unless you buy wikipedia).

    Also, you have to bare in mind that this site so niche! In fact it is so niche that i'm tempted to find a new word for niche. Why would a random person on the web want to know about your specific car? If you can't answer that question then why would Google rank it well?

    This site is for you, your family, your friends and I guess some early 90's VW/compact enthusiasts/modders. SEO won't help that much..... get on the forums and social media and find people obsessed with this kind of stuff and connect with them. I genuinely don't think SEO will help you to get discovered, even though you've done a pretty good job with it!

    Oh and love the 90's design you've gone with! Was expecting the code to be a right mess, from looking at the site, but nope, its good coding! Although for the authentic geo-cities feel I think you need a flying toaster, a hit counter and a gif of a monkey banging cymbols! :D
  • Edwin Jonk: +Neil Kenneth Riley ;please also remove the link in the link box.
  • Neil Kenneth Riley: +Dave Elliott ;Thanks for your input, much appreciated. Especially as you've definitely taught me something there.

    Firstly i never really thought about what keywords "I want" to rank for simply because I've given 'Titles, headings, descriptions etc' naturally as they came to me for the subject matter in hand.

    If that's how keyword ranking works (Where you mention those other large/well established sites) then perhaps I need to tweak all my titles, headings, content etc for something less competitive? But it's good to know you think my site is doing well as it currently stands!

    Reason for the site, and hopefully reason for showing up well in SERPS is purely because as a long time Vw enthusiast I'd hoped that my pages would help others with the same interest. An informational site so to speak.

    Perhaps I should step out of the 'Vw enthusiast' bubble a little, because I do and have used Vw forums for many years, In fact I've run several and I've maybe incorrectly thought that it was a large community. I currently run the (DOTCOM) version of my domain as an actual forum for the same thing. There are some pretty large sites in this field (Forums I mean) that get thousands of users online constantly, one that springs to mind is 'VwVortex'.

    Anyway...Like I say, the site is geared towards helping other enthusiasts, and the 'Air Ride' page does seem to be getting most traffic so far...Air ride is currently an 'On trend' modification and hence I'd hoped my air ride page would be showing up plenty to give visitors the information they searched for.

    Is it advised that:
    1/ I should now think about what less competitive keywords I think each page would benefit from, and then adjust my page titles, description, content to reflect those keywords?

    2/ Anything else in the HTML such as META, Schema etc that I should/shouldn't be using?

    Thanks for the help so far.
  • Neil Kenneth Riley: PS: Thanks for the compliments on the style, I bet you were expecting 'tables' and a 'marquee' ? Haha.
  • Dave Elliott: Worth baring in mind that I think of high traffic in the 100,000's of visits or more, so if you want to go after the keywords that are getting 100 searches a month then its is very different....not every site needs to be wikipedia. That said because you are likely to be up against the likes of autotrader and the 2nd hand car sites you have to manage your expectations. High traffic sites will almost always out rank you.

    "Firstly i never really thought about what keywords "I want" to rank for simply because I've given 'Titles, headings, descriptions etc' naturally as they came to me for the subject matter in hand."

    While this is the 'strategy' Google actually want you to use this isn't an SEO mentality.

     ;It is hugely important to find out what other people in your community are actually searching for and where it makes sense use those words....although obviously as an enthusiast who seemingly has used a lot of online resources the odds are that your instincts are good.

    It would be worth your time investigating if there are better words to use though, and also checking to see if ranking more highly for the keywords you are complaining about will actually help deliver site traffic.
  • Dave Elliott: Oh and what you've done so far looks right (only had a quick look obviously) but the targeting is the hugely important!
  • Neil Kenneth Riley: Thanks +Dave Elliott ;You'e been a great help and I've definitely learnt something.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:45:54 into the YouTube video: https://dumbseoquestions.com/q/can_anybody_spot_anything_that_im_doing_wrong +Neil Kenneth Riley

    The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on.

    If our assistance with this issue was useful to you, please consider sharing your success story so that others might benefit.
    
  • Neil Kenneth Riley: Wow. I just want to thank everybody who took the time to answer my question in the video. Very much appreciate that time was taken with my rather long winded question about my rather small website.

    Big thanks to ;+Jim Munro ; ;+David Rosam ;+Chase Reiner ;+Micah Fisher-Kirshner ;

    The 'Old fashioned design' is a bitter pill for me to swallow, having hand written/coded the site from scratch but maybe I need to look at it from an outside point of view...The design has somewhat been determined by wanting a clean and simple look with easy navigation, and also by the fact that I've maybe too strongly? adhered to googles 'Guidelines' about, above the fold content, minimal HTML (Text to html ratio) etc.

    I've definitely taken everything on board though, invaluable advice so thanks again.
  • Neil Kenneth Riley: Oh and I've tried wordpress and I just didn't seem to get on with it, in the way of not being easy enough to change the HTML...Perhaps I'm considered oldskool in my approach...
  • Neil Kenneth Riley: Just an update to say that I've taken on board the video comments. For starters the 'Become the authority' comment is where I've begun to implement the suggestions, I've now added a guides section to the site which should hopefully become a set of pages that people want to link to... You can see these at www[DOT]corradog60[DOT]co[DOT]uk/guides.php

    I've also adjusted the style very slightly...In the hope that it doesn't look quite as '90s'. Feedback appreciated.

View original question in the Dumb SEO Questions community on Facebook, 10/18/2015).