Michael Martinez: I always start by analyzing the Website. And THAT analysis begins with looking at the source code and comparing that to what appears in the search results. I then move on to what the search engine tools tell me.
Sheryar Shah: Michael Martinez thanks. i was just wondering if competitor analysis and keyword research is done same time does both correlates for example “competitor keywords†and “keyword research†what important KPIs you see most in competitors and is competitor analysis important.
Michael Martinez: Sheryar Shah There is no one standard way to optimize for search.And although I say "I always start by analyzing the Website", I suspect I conveniently forgot a few exceptions where someone specifically had me do something else - bypassing the analysis. I`ve been asked to provide 2nd opinions a few times, and that is one reason why I might do things differently.Be flexible in your expectations about what to do first.
Ovidiu Cigoianu: First You do keywords reasearch. Than You do seo on-page and only after that You reasearch your competitors so You have idea how to aproch with your seo off-page.
what is the first thing you do before starting SEO campaign, keyword research or competitor analysis? 
