I fear that my current content strategy is rubbish

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Ash Nallawalla: If you can confirm (to yourself) that you are aiming to describe "entities" through your writing, you are on the right track. Groups of related keywords are clusters, but in the enterprise world I have never sat in meetings where we talked about pillars, hubs, spokes etc. We had products to sell and we planned out the pages we thought needed to be written.
  
  Those labels are popular in magazine articles to help those who create websites that will earn ad revenue for people who have no personal link to the content.
  
  1d
• 
  Tricia Barnes: It sounds like you are already using keyword clusters. Essentially they are all the slight deviations of your primary keyword. For example, if you identify "Answering questions on Facebook" as your key phrase then a cluster would include that and something like "Answering Facebook questions" and "questions - answering them on Facebook" This is an overly simplified example - but you get the idea!
  
  1d
• 
  Robbie King: thanks everyone! all super helpful and relieving
  
  22h
• 
  Ash Nallawalla: If you can confirm (to yourself) that you are aiming to describe "entities" through your writing, you are on the right track. Groups of related keywords are clusters, but in the enterprise world I have never sat in meetings where we talked about pillars, hubs, spokes etc. We had products to sell and we planned out the pages we thought needed to be written.
  
  Those labels are popular in magazine articles to help those who create websites that will earn ad revenue for people who have no personal link to the content.
  
  1d
• 
  Tricia Barnes: It sounds like you are already using keyword clusters. Essentially they are all the slight deviations of your primary keyword. For example, if you identify "Answering questions on Facebook" as your key phrase then a cluster would include that and something like "Answering Facebook questions" and "questions - answering them on Facebook" This is an overly simplified example - but you get the idea!
  
  1d
• 
  Robbie King: thanks everyone! all super helpful and relieving
  
  22h