How to rank a filtered page for Seo ? For example, "white socks" query takes to a pre-filtered page of socks with "white" colour is selected. How to do it? Thank you
David Gossage: You`ll need a full brief to give to your developers. That would usually be chargeable work
1d
Michał Borzyszkowski: Group expertIts not imposible but it will cost you a lot of money. Most if not all e-commerce platforms doesn`t allow meta/H1/text optimization on filtred page. Usually those pages have the same data as main category (if you are lucky you may have dedicated title) and have canonical tag to it also. Some have noindex put on them others have been blocked in robots.txt or X-ROBOTS tag.
You will have to pay your webmaster to create those options and remove canonical/robots.
But be aware what filtered pages you allow to index. If you unblock them all you may drop in SERPs. Depending on how many filters you have one category can have houndreds if not thousends of filtered pages. Multiply it by number of categories and paginations and you can easily have milions of pages on a site that have 80 categories and 10000 products.
It would be much easier and cheaper for you to create several categories like "white socks" and manually add products to it.