(Entry was posted by Alex Corvi on this post in the Dumb SEO Questions community on Facebook, 07/14/2022).

How would you do SEO for custom made products?

How would you do SEO for custom made products? There is a base product and many many variations and optional extras. There are always some products in stock made ready but the same problem as above. Base product with many additional attributes. To make it even harder... there are many products made in the past and could be used as design "template" We are moving site from captainseat.com to captainseat.co.uk I`ve been doing SEO for a while but I have never had a job like this.I`d like to have some opinion, advice.Thanks

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: Group expertThe products were made to solve a problem or fulfill a need. They fit into a larger class of products for which people search and search about.

Optimize for what the target audience wants or needs. They may or may not use the right words and phrases.

People who want bespoke seating solutions for their vehicles are searching for something. You have to learn what they are searching for and optimize for those phrases, as well as any technically correct phrases that industry experts and long-time customers know.

You should be able to find online discussion groups where people discuss these kinds of vehicle upgrades. Their discussions will inform you about what they think is important and what they are probably searching for.

Do not look for link dropping opportunities. Just look for what the end-users are saying about these kinds of products and services, what they are asking, and what they look for in solution providers.

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