(Entry was posted by El Bikito on this post in the Dumb SEO Questions community on Facebook, 07/14/2022).

How many secondary keywords should I pick?

Keyword Questions 101 How do I pick the right keyword to be primary KW? How many secondary KWs should I pick? How do I find LSI? How do you rank for `near-me` keywords? Will using KWs that mean the same thing but phrased differently be considered `keyword stuffing` ?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: Group expert1. It`s a matter of personal preference. Your primary keywords could be brand keywords you create, or they could be non-brand keywords you feel have sufficient converting traffic to be worth competing for.

2. I wouldn`t try to quantify secondary keywords. They kind of show up in the data and you work on the ones that make the most sense.

3. You don`t "find LSI". It`s not a thing that anyone needs to care about (with respect to Web marketing and SEO). People (who sell tools or services to Website owners) throw "LSI" into their product or service names to sound "SEOy". It`s a nonsense concept from start to finish and doesn`t have any relevance or significance.

4. You have a physical location that is documented in the search index, so that when people are physically close to that location and they search for "whatever near me", your documented physical location has a chance of being shown to them.

If you don`t have a physical location, or don`t care whether you appear in the Local Pack above the search results, then create content for people in a community that explains what products/services you offer to their community. You have a chance to rank (lower) in the general search results.

5. Keyword stuffing means putting many words or phrases in your content solely for the sake of ranking for those words or phrases. If you write a blog post about "raising horses" and a blog post about "equine homing and nurturing", you`ll be fine.

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