(Entry was posted by Matt Raynes on this post in the Dumb SEO Questions community on Facebook, 01/20/2017).

How can we influence sitelinks that appear in the serps?

How can we influence sitelinks that appear in the serps? I get how to instigate them but my client has a mixed bag of results in terms of how the actual links are displaying. The first link is capitalised, the second isn`t and the third is but the fourth isn`t. We just want consistency. All links on the page are consistent, does anyone know of anyway to influence the output?
Thanks in advance for any tips.ï»¿

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Matt Raynes: Cool, thanks Dave.
Dave Elliott: Make sure your schema data (bread crumbs) are consistent and make sure your page titles and urls are consistant.

View original question in the Dumb SEO Questions community on Facebook, 01/20/2017).

How can we influence sitelinks that appear in the serps?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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