Google`s anti-piracy has tentacles
Since last year Google is reporting how it is fighting pirated content cross platforms 1. Meaning that a site with pirated content will not only be hit in Google Search but also in Google AdSense. This years report outlines a couple of updates Google made to that strategy:
" Today we’re publishing a refreshed How Google Fights Piracy report, which explains how we combat piracy across our services. This new version updates many of the numbers from the 2013 version and lists a few other developments in the past year " 2
From the report:
" Each time we receive a valid copyright removal notice for Search, we also blacklist that page from receiving any AdSense advertising in the future. " 3
The main improvements are for Google Search and AdWords.
Google Search:
In Google Search they " improved DMCA demotion signal " and " more terms from autocomplete, based on DMCA removal notices ", are removed. 4
Google AdWords
According to the report Google receives very little complaints about promoting pirated content in AdWords.
" Rogue sites specializing in online piracy generally do not use AdWords. Google receives very few complaints regarding AdWords being used by rogue pirate sites. " 5
However, instead of downgrading the pirated content, Google is testing to led non-pirated content providers to promote their content with new ad-formats:
" Ads on “long tail” consumption-focused queries. When users search with the intention to consume media, we may show new ad formats on those queries directing users to legitimate sources. "
And Google is testing a new ad-format in the knowledge panel:
" Ads in the right-hand panel. Searches for movies, musicians, albums, etc. on Google will often return a panel on the right-hand side of the search results. These provide users with facts, images and quick answers to their queries. Within these panels, we’ve been testing new ways for advertisers to quickly enable users to watch or listen to content online. " 6
1 http://googlepublicpolicy.blogspot.nl/2013/09/report-how-google-fights-piracy.html
2 http://googlepublicpolicy.blogspot.nl/2014/10/continued-progress-on-fighting-piracy.html
3 https://drive.google.com/file/d/0BwxyRPFduTN2NmdYdGdJQnFTeTA/view
4 http://googlepublicpolicy.blogspot.nl/2014/10/continued-progress-on-fighting-piracy.html
5 https://drive.google.com/file/d/0BwxyRPFduTN2NmdYdGdJQnFTeTA/view
6 https://drive.google.com/file/d/0BwxyRPFduTN2NmdYdGdJQnFTeTA/view?
Continued progress on fighting piracy
