(Entry was posted by Adam Percento on this post in the Dumb SEO Questions community on Facebook, 05/05/2014).

Estimate sales based on average number of searches?

How would I determine a pre test rough estimate on online sales of a product based on the average number of monthly internet searches??

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Adam Percento: How would I determine a pre test rough estimate on online sales of a product based on the average number of monthly internet searches?
Tony McCreath: First reduce monthly searches to reflect the region you sell in. If the term gets localised results then reduce a lot more.

Estimate traffic. Very rough estimate is:

Top of Google = 40%
Bottom of page 1 = 2%

Then work out sales per visitor. Let's say 1%

Multiply all those numbers together to work out how many sales you will get. ;

Say a term gets 10,000 monthly searches in your country (a popular search) and it does not show localised results.

If you are on page one for that term and get 1% conversion rate, you should get from 40 to 2 sales a month.

View original question in the Dumb SEO Questions community on Facebook, 05/05/2014).