Dumb SEO Questions

(Entry was posted by Bacchus Nysa on this post in the Dumb SEO Questions community on Facebook, Saturday, June 8, 2013).

Duplicate content and landing pages for every city?

I`m working with a business that wants more traffic from neighboring communities. He does well in his home city, but wants to add variations as city landing pages.

I can handle that, but worry about duplicate content, since what he`s wanting will essentially be the same page, re-targeted for City A, City B, and so forth.

At what point does duplicate content become a problem? What are the guidelines I should watch for?

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Selected answers from the Dumb SEO Questions G+ community.

  • Dave Elliott:

    whenever you mention city a) you just add `and the surrounding areas of city b) and c) or you just make a page with an article/case study that involves a client from city b)

  • Bacchus Nysa:

    +  I understand that part, but what concerns me is that each of these is for a very specific procedure (it`s a physician`s web site), so even with those localized "twists, " there`s going to be a LOT of copy that`s identical. I`m wondering at what point that will set-off the flags? Unfortunately, do to the nature of this, and the fact that the wording is pretty strictly governed by the FDA and medical community, there aren`t many options for varying that a great deal from one city to the next.

  • Dave Elliott:

    if you are worried about duplicate content chuck it through something like copyscrape before putting it live.

View original question in the Dumb SEO Questions community on G+, Saturday, June 8, 2013).

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