Can anyone suggest how to go about creating "local" pages (targeting a specific city) while at the same time maintaining a non-local, general page around a particular service? Here`s an example of what I mean:
Say I want to create a page for SEO Services that is targeted towards my hometown/city yet at the same time maintain a general SEO Services page that isn`t targeted toward any locality.
How would I integrate both pages into a site navigation/sitemap without actually spelling out the pages? I think it would look weird to have multiple pages for the same service, i.e: SEO Services Toronto, SEO Services Montreal, SEO Services, etc.. in the navigation, for instance.
I have some confusion about this because I would like to rank in my home city (and I`m 90% sure adding a local modifier will help me with this!) but I don`t want to jeopardize the appearance or perception of my main website.
Extending this further, what would be your approach to creating multiple pages for many different locations/cities?