David Kutcher originally shared to Audience Development:
Is your content strategy focusing on creating as much long term value as it is short term value?
Displayed is a blog post that I published in January. As you can see, it began its life with some decent traffic, much of which came about via social shares and discussion in the first week of publication.
Then came the drop off.
But as you`ll see it`s trending back up, fueled entirely by Google Search traffic, and on its way to reaching (and hopefully surpassing) the original traffic generation.
You can improve your website`s traffic by understanding the different traffic patterns, incorporating different types of content into your content strategy, and revisiting those old posts that might be still relevant, or tweaked to become more relevant, providing new or lasting value to your audiences.
Read more: http://www.confluentforms.com/2013/09/blog-content-life-cycle-dividends.html
