Dumb SEO Questions

(Entry was posted by Bruno Michalski on this post in the Dumb SEO Questions community on Facebook, 03/02/2016).

When My Permalinks have to change

Hi,

I have site that has been around for a few years and is pretty well positioned in google search. Now I would like to rebuild the site by introducing a framework. One of the things that framework changes is that everything is routed through index.php and urls are being rewritten.

Currently subpages look like this (example):
mysite.com/home.php
mysite.com/work.php

after the framework introduction they will look like this:
mysite.com/home
mysite.com/work

Will this change hurt page rank or keyword hits etc. I mean since to google this may seem like new pages will it reset all the hard work site done over the years climbing to the top of search results and if so, how one can mitigate such problem (301 redirects perhaps?).

Thanks in advance for any insight!
This question begins at 00:01:34 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:01:34
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Bruno Michalski: Hi,

    I have site that has been around for a few years and is pretty well positioned in google search. Now I would like to rebuild the site by introducing a framework. One of the things that framework changes is that everything is routed through index.php and urls are being rewritten.

    Currently subpages look like this (example):
    mysite.com/home.php
    mysite.com/work.php

    after the framework introduction they will look like this:
    mysite.com/home
    mysite.com/work

    Will this change hurt page rank or keyword hits etc. I mean since to google this may seem like new pages will it reset all the hard work site done over the years climbing to the top of search results and if so, how one can mitigate such problem (301 redirects perhaps?).

    Thanks in advance for any insight!
    
  • Federico Sasso: 301s, indeed!
  • jasmin jew: no .. page rank will not be effected
    
  • Bruno Michalski: +jasmin jew
    So you are saying that if I don't do 301s just have same pages respond to address without .php it will not hurt how site appears in google?

    If so can you point me to the source of that knowledge? Its crucial that nothing bad happens to search results so I would rather double and triple check :).
  • Rotimi Orimoloye (Orims): The pages that rank will still rank on Google search, but with their old urls. That means anyone that clicks them will see a 404 page. ;
    So, definitely 301.
    Hopefully they aren't too many. :) ;

View original question in the Dumb SEO Questions community on Facebook, 03/02/2016).