(Entry was posted by Atish Hemade on this post in the Dumb SEO Questions community on Facebook, 06/29/2016).

The RankBrain algorithm

The RankBrain algorithm - Many websites have posted many theories behind this. Some say it impacts rankings, some don`t. In Google hangouts John Muller says not to worry about the algorithm, some official posts and experts are saying to be prepared as and when it rolls out. Can any of you pundits give a simple explanation on what is it and have any of you changed your SEO strategy accordingly?

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Atish Hemade: The RankBrain algorithm - Many websites have posted many theories behind this. Some say it impacts rankings, some don't. In Google hangouts John Muller says not to worry about the algorithm, some official posts and experts are saying to be prepared as and when it rolls out. Can any of you pundits give a simple explanation on what is it and have any of you changed your SEO strategy accordingly?
Jim Munro: Hi Atish, :)

I think AJ Kohn wrote the definitive article on this. It was posted in our SEO News community. https://plus.google.com/u/0/+JimMunro/posts/3W2iiavNLLA
Atish Hemade: Cool. Thanks Jim
Dave Elliott: I'd say that the only important thing is to make sure that Google can understand your content.

This means:

Writing in proper english
Using schema data
Using proper heading tags etc.

Personally, I think that rank brain will make SEO a lot easier as we will have to worry less about keywords and synonyms and concentrate on technical obstacles, UX and other good things.
Atish Hemade: +Dave Elliott Thanks :)