Selected answers from the Dumb SEO Questions Facebook & G+ community.
Michael Martinez: Create real value. I was working for a lead gen company when Google released its Panda algorithm in 2011. They slaughtered the sites depending on shallow content. The algorithms are much better at detecting B.S. content now than 11 years ago.So my advice is to write tight, focused content. If you can`t put 3, 000 useful words on a page, don`t pad it out for the sake of some stupid SEO formula.
El Bikito: Michael Martinez understood. Quality content wnthe regular optimization.
Rishi Lakhani: Focus on the long tail with high end content. It converts better than head terms