Jill Arvanitis: Michael Martinez thanks. I’m being asked internally. I told them it depends on branded search volume but that there is no best practice target I’m aware of
Michael Martinez: Jill Arvanitis You are correct on both points. I cannot think of a simple way to explain this to decision-makers who are not familiar with how the search environment works.
Jill Arvanitis: Michael Martinez welcome to my life. I work for a company that has no idea how digital marketing works. I’m literally asked ridiculous questions about ROAS on a daily basis since my new CFO joined a month ago.
Stephen Pickles: Jill Arvanitis it sounds like they are seeking some metrics to justify spending on digital marketing and so it may be in your interest to clarify exactly what they wish to achieve and make some suggestions.