(Entry was posted by David Rosam on this post in the Dumb SEO Questions community on Facebook, 02/12/2016).

SMBs Boosting Digital Media Spend Because Of Competition, Not ROI

SMBs Boosting Digital Media Spend Because Of Competition, Not ROI

"One would assume these local marketers would be more focused on measurement to determine which channels were working. The survey did find that they were interested in “ROI, ” but they weren’t effectively measuring it. In fact, 74 percent of SMBs didn’t use any tools to track the impact of their marketing." Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI

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David Rosam: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI

"One would assume these local marketers would be more focused on measurement to determine which channels were working. The survey did find that they were interested in “ROI,” but they weren’t effectively measuring it. In fact, 74 percent of SMBs didn’t use any tools to track the impact of their marketing."