Dumb SEO Questions

(Entry was posted by Athanasios Giannias on this post in the Dumb SEO Questions community on Facebook, Thursday, December 11, 2014).

Should i use a 301 redirect to my home page?

Hi everyone,  

Quick question. I have an ecommerce site and decided to stop selling a certain product line in my store. When it comes to those particular product pages, should i use a 301 redirect to my home page??

This question begins at 00:08:02 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:08:02
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Athanasios Giannias: Hi everyone, ;

    Quick question. I have an ecommerce site and decided to stop selling a certain product line in my store. When it comes to those particular product pages, should i use a 301 redirect to my home page?
  • Tony McCreath: Short answer: no

    It's a bad user experience and it will not help in any SEO efforts. Better just let them 404 and make sure your 404 page has a good message.

    Maybe:

    Update the product line page to explain that you no longer sell those products and suggest a solution for people. Maybe some other products you sell.

    Make that page noindexed or return a 404 status code. This is to keep it out of search results as you no longer want those customers.

    Then 301 redirect the dropped products to that page.

    If some products relate well to another product or category you can redirect them to that.

    This is all about good user experience.
  • Dmitry Grunt: Set product "archive" and keep page. ;
  • Athanasios Giannias: Thank you  ;Precise and to the point as always!
  • Athanasios Giannias: thank you  ;

View original question in the Dumb SEO Questions community on Facebook, Thursday, December 11, 2014).

Reference Links