Dumb SEO Questions

(Entry was posted by Gregory Kristan on this post in the Dumb SEO Questions community on Facebook, Tuesday, December 9, 2014).

Micro Data Markup for breadcrumbs.

Has anyone run an A.B test by adding Micro Data Markup to their breadcrumbs? If so did you see 

1) Impressions go up (for that page)
2) Clicks to that page increase (more impressions or the same amount of impressions but a higher CTR)
3) Keyword Ranking Improvements

Thanks!

-Greg?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Gregory Kristan: Has anyone run an A.B test by adding Micro Data Markup to their breadcrumbs? If so did you see ;

    1) Impressions go up (for that page)
    2) Clicks to that page increase (more impressions or the same amount of impressions but a higher CTR)
    3) Keyword Ranking Improvements

    Thanks!

    -Greg
  • Toni Anicic: It's impossible to do an A/B test with such a feature. Google can at one point have only one version of your website indexed (with or without ). That being said, one could do a "time test" and I've seen several such case studies, but their results are as relevant and scientifically accurate as anecdotal experience. ;
  • Gregory Kristan:  ;that makes a ton of sense. Thanks for the reply!

View original question in the Dumb SEO Questions community on Facebook, Tuesday, December 9, 2014).

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