Selected answers from the Dumb SEO Questions Facebook & G+ community.
Michael Martinez: That`s not spam. It may not always be effective but it`s not spam. A rule of thumb about spam is that it is egregious and attempts to unfairly manipulate search results.
Bong Lee: Michael Martinez thank u. So what would be effective for a h2? I read using keywords, so I assume it’s talking about exact match
Michael Martinez: Bong Lee You should use the H2 as a normal heading for that part of the page. If you want to include a query in the heading then be sure that the paragraphs of text that immediately follow it are relevant to the phrase.
Your page should read like a normal document. It takes practice to write natural copy that is also optimized for search.
You can always go back and change it if you are not happy with the results after a few weeks. It`s not like everything must be perfect when you publish the page.
Should I do exact keyword match on h2 tag? Or would it count as spaming? 
