(Entry was posted by Makis Cris on this post in the Dumb SEO Questions community on Facebook, 09/27/2018).

SEO on landing pages for ads

I work in an agency where the PPC team using site search queries to create appropriate landing pages for ads (because category/product filters are insufficient). What`s the correct approach from SEO perspective for these types of pages that are getting indexed.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Stricker: Noindex will keep such â€œSearch resultâ€ pages out of the index, but large inventories suggest robots.txt and perhaps GSC URL Handling to discourage crawling of Search result directory. HOWEVER if the page coverts well, and is a popular trendy product, consider building out a static page, linking to it internally as a special collection from Cat pp., but be sure your GA and AdWords provide clarity with regard to conversion attribution and source/medium.
Michael Martinez: If the site search is coming from a Google Custom Search Engine then you cannot noindex the pages. I would be surprised if an ecommerce site were still using Google CSE because only ad-supported CSEs are still available. Site search is a tricky tool and you need to make sure whatever is being used for that isn`t affected by a "noindex" directive. You can use a "googlebot" meta tag instead of "robots" if the site search is managed by something else.
Michael Stricker: I have a feeling this is proprietary site search integrated with faceted nav.
Michael Martinez: Michael Stricker Or part of the ecommerce platform. I know Magento has a built-in site search function. Just to be on the safe side, I recommend you use "googlebot" meta tags on the pages you don`t want indexed.